Nov 21Member-onlyPlan Before You Send: The 4 Elements Of A Strong Email Marketing StrategyIn a world where inboxes are battlegrounds for attention, a strong email strategy is your secret weapon. You may have heard of the elusive ROI from email, where marketers agree it’s consistently one of the highest-performing marketing channels. But how do you get there? You mean not sending promotional emails…5 min read5 min read
Mar 19Member-onlyChatGPT Implications For Marketing & Content CreationWe previously shared about the day to day efficiencies of using ChatGPT in a marketing role, and we’ve seen what ChatGPT can do. But what does it mean? The real learning and applications of ChatGPT come with more extensive use. And now, 3 months in, it’s starting to get really…ChatGPT9 min readChatGPT9 min read
Mar 18Member-only7 Ways I Used ChatGPT In My Marketing Job This Week, With Varied ResultsWho isn’t talking about ChatGPT? You might find an empty room asking that question. Since its launch in November 2022, ChatGPT has taken the world by storm. Artificial intelligence isn’t new. There are over 1,000 AI tools on the market in all kinds of creative industries, from copywriting to development…Marketing Agency5 min readMarketing Agency5 min read
Feb 4Member-onlyIf You Want To Grow, Measure.If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers we track over time that tell us about the health of our business. …CRM7 min readCRM7 min read
Feb 4Member-onlyThe 3 Customer Segments Every eCommerce Business NeedsEarly on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. …Email Marketing6 min readEmail Marketing6 min read
Dec 17, 2022Member-only8 Easy Ways to Grow Your Email ListAs a small business, your email list is one of your most valuable assets, but it rarely grows spontaneously. You need a solid strategy and some elbow grease. Don’t worry, it will be worth it! According to HubSpot’s Email Marketing Stats for 2022, 99% of consumers check their email every…Email Marketing Tips8 min readEmail Marketing Tips8 min read
Mar 25, 2022Member-only100 Questions to Ask During a Marketing AuditWhen people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and specific projects vary, so sometimes it’s hard to get granular. …Marketing Audit8 min readMarketing Audit8 min read
Jul 6, 2020Member-onlySend Smarter: 6 Email Lessons for Small Business OwnersEmail can seem straightforward at first. But once you start digging into topics like email deliverability and email metrics, it’s actually very complex. Sending out regular emails doesn’t mean you’re “doing email” well, or using it strategically. For example, an issue like low email open rates has many contributing factors…Email Marketing4 min readEmail Marketing4 min read
Jul 22, 2019Member-onlyDoes your business need a CRM? Yes, and here’s why.If you’ve been running a business that involves building relationships with customers, you’ve probably heard of the benefits of customer relationship management (CRM) software. These platforms help companies automate the sales and service side of their business, and ultimately build brand loyalty and encourage new and repeat customers. What you…CRM3 min readCRM3 min read