We previously shared about the day to day efficiencies of using ChatGPT in a marketing role, and we’ve seen what ChatGPT can do. But what does it mean? The real learning and applications of ChatGPT come with more extensive use. And now, 3 months in, it’s starting to get really…

Who isn’t talking about ChatGPT? You might find an empty room asking that question. Since its launch in November 2022, ChatGPT has taken the world by storm. Artificial intelligence isn’t new. There are over 1,000 AI tools on the market in all kinds of creative industries, from copywriting to development…

If you’re a business owner, you hear about metrics and key performance indicators (KPIs) all the time. Metrics are what we measure in our business. And KPIs are numbers we track over time that tell us about the health of our business. …

Early on in your e-commerce small business’ growth, you probably focused on the quality of your product, credibility of your brand, and getting feedback 1:1 from customers. …

As a small business, your email list is one of your most valuable assets, but it rarely grows spontaneously. You need a solid strategy and some elbow grease. Don’t worry, it will be worth it! According to HubSpot’s Email Marketing Stats for 2022, 99% of consumers check their email every…

When people ask us what our agency does, I usually explain that we are a data-centric and customer-centric marketing agency for small businesses. Our clients vary and industries served vary, and specific projects vary, so sometimes it’s hard to get granular. …

Email can seem straightforward at first. But once you start digging into topics like email deliverability and email metrics, it’s actually very complex. Sending out regular emails doesn’t mean you’re “doing email” well, or using it strategically. For example, an issue like low email open rates has many contributing factors…

If you’ve been running a business that involves building relationships with customers, you’ve probably heard of the benefits of customer relationship management (CRM) software. These platforms help companies automate the sales and service side of their business, and ultimately build brand loyalty and encourage new and repeat customers. What you…