Send Smarter: 6 Email Lessons for Small Business Owners

Email can seem straightforward at first. But once you start digging into topics like email deliverability and email metrics, it’s actually very complex. Sending out regular emails doesn’t mean you’re “doing email” well, or using it strategically.

For example, an issue like low email open rates has many contributing factors and far-reaching impacts. If your emails…

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Sara Kappler

Sara Kappler

Founder & CEO of a small business marketing agency focused on CRM-Driven growth. Seattle-based, mom of two, insights & data enthusiast! https://sarakappler.com